The mission:
An online pet shop founder has approached me to conduct a campaign audit on their Meta ads. Their campaigns have been generating net negative return and the founder was urgently  seeking a turnaround solution. 

My goal:
was to audit their current campaign setting,  conduct a data analysis on the current result and then re-design a strategic digital media plan and put it in action. For this project, the key to success lies at ROAS and Conversion rate ( sales / purchase) so my client' business will return to be profitable

The Results: