The Problem: Why Meta Lead Generation Feels Broken
If you’re running Meta Ads, this probably sounds familiar:
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You get leads, but sales says they’re not serious
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Lead quality drops when you increase budget
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Volume won’t scale without CPL spiking
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Campaigns work for a while, then suddenly stall
Most brands assume this is:
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A creative problem
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A targeting issue
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Or that Meta “just doesn’t work anymore”
That’s not the real issue.
What Changed: How Meta Actually Decides Performance Now
Meta has fundamentally changed.
It’s no longer a platform where you control performance through:
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Audience targeting
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Interest stacking
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Manual optimisation
Meta is now an AI-driven system.
Its algorithm decides:
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Who sees your ads
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How often they see them
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Whether your campaigns deserve to scale
And it makes those decisions based on behaviour, not instructions.
What people watch.
What they engage with.
What they ignore.
What they return to.
This applies to organic content and paid ads.
Why This Is Worse for Lead Generation (Not E-commerce)
Lead generation is fundamentally different from e-commerce.
E-commerce often involves:
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Lower prices
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Faster decisions
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One-time purchases
Lead generation usually involves:
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Higher-value decisions
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Longer sales cycles
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Multiple touchpoints
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Follow-up, nurturing, and trust
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Much higher lifetime value
Which means Meta’s job isn’t to find people who will click once.
It’s to find people worth showing your message to repeatedly over time.
If Meta learns from weak signals — fast clicks, shallow form fills, low-intent behaviour — it will optimise toward the wrong audience.
That’s why lead generation breaks down faster than e-commerce.
Why Most Meta Lead Generation Agencies Fail
Most agencies are still generalists.
They run:
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E-commerce
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Lead generation
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SEO
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Social media
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Branding
Using the same frameworks.
That used to work.
It doesn’t anymore.
In an AI-driven environment, generalism creates weak learning signals. Agencies optimise campaigns — not how the algorithm learns.
When the learning is wrong, performance eventually stalls.
2025 Update
What Is Meta’s Andromeda Update?
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The Andromeda Update (2025) is Meta’s biggest AI advertising shift since iOS14 :
merging targeting, bidding, and creative optimization into a single AI learning system.
Andromeda replaces manual control with Advantage+ automation, forcing all advertisers to adopt AI-driven campaigns.
What Changed?
Manual ad sets → replaced by AI audience expansion
Interest targeting → deprecated for Advantage+ signals
Manual placements → auto-optimized via Cross-Platform AI learning
Custom conversions → merged with server-side event prioritization
In short: Andromeda transformed Meta from a media-buying tool into a full AI-driven performance engine.
OUR CLIENTS
We believe every client is a valuable long-term partner.
Our Services:
Full-Funnel Meta Ads Systems for Lead Generation
Paid Social Strategy
We design Advantage+ and Lead campaigns that combine storytelling and data for maximum conversion impact.
Retargeting & Funnel Design
Multi-stage remarketing campaigns designed to re-engage viewers, leads, and previous customers with contextual offers.
AI Audience Engineering
We build predictive audience clusters using CRM, pixel, and behavioral data that continuously adapt to Meta’s learning signals.
Tracking & AnalyticsMeta Business Suite setup, server-side tagging, and offline event tracking ensure complete attribution clarity.
Creative Signal Testing
We deploy video, carousel, and UGC-style ads crafted to train the algorithm optimizing for engagement velocity and hook rate.
InSo In Numbers
Reach New Heights
on Facebook, Instagram, Whatsapp, Google, Tiktok Organic & Paid Ads for our clients
5M+ Budget Spent
Generated for our B2B, D2C Clients from Facebook, Google, Tiktok, LinkedIn
20M+ Revenue Return
Compared to other agency that usually have 3 months minimum contracts
3 Month Minimal Contract Only
Who We Help
If your goal is measurable growth through Meta’s AI, you’re our ideal client
Looking to scale long term growth ,revenue and ROAS instead of one time-off purchase with creative testing + Advantage+ Shopping
D2C Brands
Focused on generating sales-qualified leads through Meta Lead + CRM sync
B2B Brands
Ready to automate performance systems and optimize budgets
Scaling Startups
Tired of wasting spend on broad targeting and low-quality leads
Service Businesses
Ready to Master Meta’s AI?
Stop running ads that Meta ignores.
Start running AI-optimized Advantage+ campaigns that scale revenue, not costs.
1. Why can’t I manage Meta Ads in-house anymore?
Meta’s new Andromeda Update has made advertising far too advanced for manual control. It’s no longer about targeting interests . it’s about training Meta’s AI with clean data, server-side signals, and creative learning cycles.
If you’re still running Meta Ads the “old way,” your CPA is likely 40–70% higher than it should be, and your algorithm is learning from the wrong data.
In short: Meta now requires a data-driven specialist. Guessing is too expensive.
2. What happens if I keep using manual targeting or old-school interest ads?
Performance will collapse. Meta’s algorithm now deprioritises manual targeting. We’ve seen across client migrations that switching from interest-based targeting to Advantage+ AI-driven systems results in a 53% drop in CPA and up to 3× higher ROAS within two months.
If you’re still running manual campaigns, Meta’s AI literally stops showing your ads to high-value users.
FAQ
3. Why are Advantage+ campaigns mandatory now?
Because Advantage+ systems aren’t “plug and play.”
They need data mapping, server-side tracking, CRM integrations, creative signal testing, and value-based optimisation.
At Inso Digital, we’ve generated £25 million+ in client revenue by building Andromeda-compliant Meta systems that teach the algorithm who your best customers are.
In-house marketers don’t have the time or tools to engineer AI behaviour : we do.
4. Why is everyone talking about the Andromeda update?
Because it’s Meta’s biggest change since iOS14.
Andromeda unified creative, audience, and bidding data into one AI learning model — replacing human-driven targeting with algorithmic decision-making.
Agencies that understand this system are scaling faster, while those that don’t are watching results fall off a cliff.
5. Why is partnering with an expert Meta Ads agency critical now?
Because Advantage+ systems aren’t “plug and play.”
They need data mapping, server-side tracking, CRM integrations, creative signal testing, and value-based optimisation.
At Inso Digital, we’ve generated £25 million+ in client revenue by building Andromeda-compliant Meta systems that teach the algorithm who your best customers are.
In-house marketers don’t have the time or tools to engineer AI behaviour : we do.
6. What happens if my competitors migrate to Advantage+ before I do?
They’ll get algorithmic preference — cheaper CPMs, better placements, and faster delivery.
Meta’s AI rewards early adopters because it learns from data history.
If your competitors’ accounts have 3 months of Advantage+ learning while you’re still using manual targeting, they’ll pay 50% less per lead — and dominate your market.
7. What’s the biggest mistake brands make with Advantage+?
Treating it like a traditional ad set.
They launch one creative, skip data integration, and never feed the system new signals.
Advantage+ thrives on creative variation, event data, and high-quality conversions.
We rebuild failing accounts every week that were running Advantage+ incorrectly — and once optimised, they usually see 2–4× performance growth within 30 days.
8. How long does it take to see results after switching to Advantage+?
The AI learning phase lasts around 7–10 days, depending on your spend and data flow.
Most Inso clients see CPA reductions and lead quality improvements within 4–6 weeks.
By month two, campaigns stabilise and begin compounding results — something manual targeting can’t achieve.
9. What if I ignore the Andromeda update completely?
our ads will still run, but they’ll quietly die.
Meta’s AI automatically prioritises Advantage+ campaigns.
Brands still using interest or manual setups are already reporting 60–65% less reach and 2× higher costs per click.
The longer you wait, the more expensive your learning curve becomes.
10. Can I still target niche audiences under Andromeda?
Yes, but not manually.
We now create AI-enhanced lookalike clusters built from CRM data, purchase behaviour, and engagement signals.
You still get precision targeting — but at scale, powered by Meta’s algorithm.
11. How does Inso Digital optimise Advantage+ campaigns differently?
We treat each campaign like a living AI model.Our team monitors real-time data patterns, adjusts conversion priorities, and rotates creative assets strategically to teach Meta what success looks like.We use Conversions API 2.0, server-side tagging, offline conversion imports, and data validation to continuously improve signal accuracy.
12. What kind of ROI can I expect?
On average, clients migrating from manual setups to our Advantage+ framework see:
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2–5× increase in ROAS
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40–60% drop in CPA
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30–50% more qualified leads
Every campaign is engineered for sustainable, AI-backed scalability — not short bursts of luck.
13. Why is everyone saying “AI creative” is the new targeting?
Because in the Andromeda ecosystem, your creative is the targeting.
Meta’s AI reads captions, hooks, and visuals to decide which audiences engage most.
That’s why we design data-driven, thumb-stopping creative that’s optimised for algorithmic learning, not just aesthetics.
14. What will happen if I delay switching to AI-driven campaigns?
You’ll pay more for less.
Meta’s automation system improves with every conversion event. The sooner you start, the faster your algorithm learns.
Waiting three months could cost you thousands in lost learning data and put your competitors miles ahead.
15. Why do Inso Digital clients consistently outperform others?
Because we combine creative storytelling with data science.
Our campaigns don’t just “run” — they evolve.
We continuously train Meta’s algorithm using fresh creative, advanced audience signals, and predictive learning models.
That’s how we deliver consistent, measurable growth month after month.
16. Is Meta still worth investing in for 2025?
Absolutely — but only if done right.
Meta is still one of the most powerful ad ecosystems in the world, but it’s no longer “easy.”
Brands that adopt Advantage+ systems and feed the AI the right data are thriving; those who rely on outdated methods are bleeding ad spend.
17. What’s included in a Free Meta Ads Audit with Inso Digital?
We review your ad structure, data flow, creative library, and conversion setup.
Then we show you exactly how to migrate your account to an Andromeda-ready Advantage+ structure that lowers CPA, improves lead quality, and scales sustainably.
No guesswork — just real data and clear action steps.
18. Why do agencies like Inso Digital dominate in Meta’s new AI era?
Because we’ve already adapted.
While most marketers are still trying to figure out how Andromeda works, our systems are built for it.
We’ve been testing, training, and refining Advantage+ frameworks since beta — that’s why we get consistent wins, even when algorithms shift.
19. How do I get started?
Book your Free Meta Ads Audit today.
We’ll rebuild your Meta strategy around Advantage+, optimise your data and creative systems, and get your ads back to profitable performance — fast.
Limited onboarding slots available monthly to ensure quality. Don’t wait until your competitors own your feed.