Meet Jacky Suen Founder · Growth Strategist · Ex-Founder · Ex-Agency Insider
Based in London | Certified by Google, Meta, LinkedIn

 Why I Started Innovation Solution
After years managing performance campaigns for B2B and DTC brands across Asia and the UK, I saw the same broken pattern:

• Big ad budgets

• Polished dashboards

•  No clear insight into what was actually driving growth

Most agencies were stuck in 2015. Their playbook relied on:

• Keyword bidding

• SEO-first traffic with no conversion path

• Overproduced videos that felt like ads—not content

Worse, they ignored the platforms that matter today:
TikTok. Instagram Reels. Meta short-form.
Why? Because they didn’t know how to create native, content-led ads that feel real in the feed.

What Changed Everything?
AI. And the algorithm shift.
Today, Meta and TikTok don’t reward spend.
They reward:

• Engagement

• Watch time

• Emotional relevance

 
In 2025, creative is the algorithm.
That’s why UGC, founder-led content, and native storytelling now outperform big-budget commercials.

How I Got Ahead
While most agencies clung to outdated media plans, I leaned into AI and built systems to:

• Rapidly test creative hooks

• Analyze themes that actually convert

• Optimize faster and smarter

• Turn creative into data, and data into scale

 
The result? Higher ROAS. Sharper strategy. Clearer growth paths.

What We Do Today
At Innovation Solution Digital Performance Marketing Agency, we help lifestyle and DTC brands win with:

• 🎥 Native creative that converts

• 📈 Paid systems that scale across Meta, TikTok, Google & Microsoft

• 🔍 Strategy built for the platforms and algorithms of 2025

We’re not chasing vanity metrics or slide decks.
We grow brands where attention lives—in the feed.