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The "Buy Now" Era is Dead: Why The Future of Commerce Belongs to The "Lead Gen" Mindset
By Jackie Suen, Founder of Innovation Solution Company Reading Time: 8 Minutes | Category: Strategic Growth & Digital Transformation The Executive Summary The Crisis: Customer Acquisition Costs (CAC) have risen by 60%, making "one-off" transactional e-commerce unprofitable. The Shift: Modern buyers use AI (ChatGPT) and deep research before buying. They are no longer impulse shoppers; they are informed investors. The Solution: Brands must adopt a "Lead Generation Mindset"

Jacky Suen
Nov 254 min read


Insights from Digital Marketing Case Studies
If you want to crack the code of explosive growth in paid media, you’ve got to learn from the best. Nothing beats real-world examples that show what works, what flops, and how to pivot fast. I’m talking about those golden nuggets hidden inside digital marketing case studies. They’re like treasure maps guiding you through the jungle of ads, clicks, and conversions. So, buckle up. I’m taking you on a deep dive into the world of digital marketing case studies that reveal how B2

Jacky Suen
Nov 114 min read


How to Master Meta Ads in the Age of Andromeda: 5 Steps to Align With Meta’s AI Algorithm
Intro: Meta’s advertising ecosystem has entered a new era with the rollout of the Andromeda algorithm – the most significant update since the iOS 14.5 shake-up . Launched in late 2024, Andromeda is Meta’s AI-powered “brain” that determines which ads out of tens of millions get shown across Facebook, Instagram, and beyond . This next-gen system dramatically boosts the complexity and scale of ad targeting, delivering 10,000× greater model capacity and ~ +8% improvement in a

Jacky Suen
Nov 54 min read


Why Your Business Needs a Digital Performance Marketing Agency ?(And why waiting means giving your growth to someone else)
Yes I know. You are busy. You’re investing in growth. But here’s the truth: if you’re still relying on old-school campaigns, static ad sets, or generic “we’ll build your brand” agencies… you’re falling behind. Ai Drived Targeting Vs Manual Targeting Because here’s what’s really happening: Digital ad spend is exploding yet only a fraction of it drives real results ( DataReportal 2025 ). Platforms have changed AI, automation, and privacy controls are rewriting the marketi

Jacky Suen
Nov 54 min read


Why Traditional Lead Generation Is Broken? And You Want To FIX it ASAP before competitors catch up (Shhh dont share this blog)
Mastering AI-Powered Lead Generation: How InSo Transforms Lead Generation Paid and Organic Media Marketing in a Zero-Click World In today’s buyer‑led marketplace, old‑school lead‑gen tactics like manual keyword stuffing and generic ad campaigns are losing power. Users increasingly turn to AI‑powered answer engines for immediate results, rarely clicking through to websites. Bain & Company notes that over 80 % of consumers rely on zero‑click results at least 40 % of the time .

Jacky Suen
Nov 44 min read


Question: Is Google Ads Keyword Research Dead in 2025. Here's What Modern Marketers Need to Know
📌 Quick Answer Q: Is traditional Google Ads keyword research still relevant in 2025? A: Yes — but it’s no longer about exact-match...

Jacky Suen
Jul 263 min read


How to Create Performance Creative Meta Ads Copies That 100% Convert—Even If You’re “Unqualified” , Art-Dead Person.
Let’s face it: most of us weren’t born knowing how to craft attention‑grabbing Meta ads. But what if I told you the secret isn’t...

Jacky Suen
Jun 121 min read


Stop The Silent ROI Killers: 5 Critical Google Ads Settings You Must Change From Default To Unleash True Campaign Profitability
You've meticulously crafted your ad copy, selected your keywords, and set your bids. But if you've left certain fundamental Google Ads...

Jacky Suen
May 293 min read


This Super 24/7 Awareness Top Funnel Strategy I developed, Helped My B2B and D2C Clients Build Authority & Trust, 2-5x +ROAS. Compound like Warren Buffet but in Digital Marketing
So Most brands are stuck in a Rat RACE (Bottom Funnel): 👉 Launch an ad 👉 Push an offer 👉 Hope someone bites But here’s the reality:...

Jacky Suen
May 282 min read


5 Years of NO BS Google Ads Advice in one blog post !
In today's fiercely competitive digital landscape, simply "running" Google Ads is a recipe for mediocrity, or worse, a drain on...

Jacky Suen
May 272 min read


Guide: The 5X E-commerce Blueprint: From $232K to $1M/Month with a Revamped Google Ads Strategy (Guarantee)
Many e-commerce brands hit a revenue ceiling, often feeling stuck despite having good products and initial success with Google Ads. This...

Jacky Suen
May 253 min read


Don't Get Left Behind: Why Mastering Google Shopping Ads NOW is Your ONLY Path to Breakthrough Growth.
4 Steps Guarantee to Improve your E-Commerce ROAS, Growth Rate & ROI with Google Shopping ad Campaign In the competitive world of...

Jacky Suen
May 232 min read


If You Dont Want to Get Fired Or Eliminated By Your Competitor in this AI era, AI race and AI Marketing. Read This!!!
Google Marketing Live 2025 dropped a truth bomb: If You Dont Want to Get Fired and Eliminated in th Here’s what every performance...

Jacky Suen
May 222 min read


Don't be late! In today’s cookie-less world, AI is progressively and inevitably taking over target setting across every online advertising platform
Don't be late! In today’s cookie-less world, AI is progressively and inevitably taking over target setting across every online...

Jacky Suen
May 202 min read


To Digital Marketer,Is that You? Your Ads Are Dying, and So Is Your Funnel
Let’s be real. 📉 CPMs are up 📉 CACs are climbing 📉 Your creatives burn out fast If your TikTok or Meta ROAS is crashing - it’s not...

Jacky Suen
May 171 min read
Elevate your brand presence and drive conversions with our Google advertising solutions. We harness precise keyword research, innovative ad strategies, and real-time insights to stay ahead of every search update, maximizing your ROI and online visibility.
Elevate your brand presence and drive conversions with our Google advertising solutions. We harness precise keyword research, innovative ad strategies, and real-time insights to stay ahead of every search update, maximizing your ROI and online visibility.
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