How to Combine Meta and Google Ads for Maximum B2B & D2C Lead Generation (2025 Guide) By Jacky Suen | Founder at InSo

Stop making them fight.

Every week, I sit down with a Founder or CMO, and I hear the same debate: "We have a limited budget. Should we put it all into Google Ads or Meta Ads?"

After 10 years of managing ad spend across the UK, US, and Asia, I’m going to be honest with you: That is the wrong question.

If you are treating Meta and Google like rivals fighting for your budget, you aren't building a marketing strategy. You’re building a fragmented mess.

To dominate High-Ticket Sales Qualified Lead Generation in 2025, you need to stop thinking "Or" and start thinking "And."

Here is the exact InSo Flywheel strategy we use to lower CAC (Customer Acquisition Cost) and scale revenue.

1. The Meta Trap: Why "Cheap Leads" Are Killing Your Sales Team

Most agencies use Meta (Facebook & Instagram) as a volume knob. They run low-friction lead forms, get you 500 emails for £5 each, and pat themselves on the back.

The Reality? Your sales team hates you. Those leads have zero intent, zero budget, and they don't even remember clicking the ad.

The Fix: We don't use Meta just for acquisition; we use it for Qualification. We use "Friction-First" creative long-form videos and educational copy to filter out the time-wasters before they click. We don’t want MQLs. We want Revenue Qualified Opportunities (RQOs).

2. The Google Gap: You Can't Capture What You Don't Create

Google is the king of High-Intent Search. When someone types "Best Enterprise SaaS" or "Luxury Skincare London," they are holding their credit card.

The Reality? If you only run Google Ads, you are fighting over the same 3% of buyers who are "In-Market" right now. You are completely ignoring the 97% who don't know you exist yet.

The Fix: You need to manufacture demand, not just wait for it.

3. The "Halo Effect": How to Run Them Together

This is the secret sauce. It’s not a funnel; it’s a verified feedback loop .

• Phase 1: The Spark (Meta). We launch disruptive ads to cold audiences. We interrupt the scroll. We don't just ask for a sale; we create a "Need."

• Phase 2: The Validation (Google). That prospect rarely buys immediately. They switch apps. They Google your brand name to check reviews, pricing, and legitimacy.

• Phase 3: The Capture. Our Google Search campaigns dominate the results page. We ensure you capture the interest we just generated, not your competitor.

• Phase 4: The Close. If they bounce? Meta Retargeting brings them back with social proof and case studies.
  

The Result? When you run them together, Google makes Meta more profitable (by capturing the leads), and Meta makes Google cheaper (by increasing branded search volume and CTR).

The Bottom Line

Stop looking for "Cheaper Leads." Start building a Lead Ecosystem.

At Innovation Solutions, we don't just run ads. We build the revenue architecture that bridges the gap between Discovery and Intent.

Ready to fix your pipeline? visist our website and see how we helped our clients and our list of services