Why Choose InSo?
80% + ROAS
Proven Lead Performance Improvement
We specialise in fixing underperforming Google Ads lead generation accounts.
Most clients come to us with inconsistent results, low-quality enquiries, or rising costs. By restructuring campaigns, improving intent signals, and optimising for lead quality, we typically see significant performance improvements within the first 60 days, not just surface-level metric changes.
1:4 ROAS
From New Google Ads Builds
Starting from scratch is not a disadvantage when done properly.
For new Google Ads builds and launches, we design accounts around search intent, conversion quality, and scalable structure from day one. This approach allows campaigns to stabilise faster and generate efficient, measurable lead performance, rather than wasting budget during trial-and-error phases..
Google Ads
Focused, Not Generalist
We don’t try to do everything.
InSo is a Google Ads–focused digital performance marketing agency, trained specifically in Google’s AI-driven systems, including Search and Performance Max. This focus ensures your budget is directed toward high-intent lead generation, not guesswork or experimental tactics.
Dedicated Performance
Lead Accountability
Every client works with a dedicated senior performance strategist.
You won’t be passed to juniors or account churn. Your Google Ads strategy, lead performance, and optimisation roadmap are managed by someone accountable for real outcomes, ensuring campaigns are scaled efficiently without sacrificing lead quality.
We design Google Ads strategies specifically for lead generation, not traffic.
Our paid search approach focuses on high-intent queries, clear account structure, and signals that attract sales-ready enquiries, not low-quality clicks.
Paid Search & PPC Strategy
Most Google Ads accounts leak performance without anyone noticing.
We audit your Google Ads setup to identify issues affecting lead quality, conversion accuracy, and scalability, then map out what needs fixing to improve results fast.
Google Ad Account Audit
Not every Google Ads campaign type generates quality leads.
We select and structure Search, Performance Max, and supporting campaigns based on intent level, buying stage, and lead quality signals, ensuring spend goes toward outcomes that matter.
Campaign Type Selection
Google Ads runs on AI but it needs the right signals.
We align keywords, audiences, and conversion data so Google’s algorithm learns who your ideal lead actually is, improving targeting precision and reducing wasted spend.
AI Marketing Technology Infused Focused Targeting
Your ads should match exactly what users are searching for.
We write Google Ads copy that speaks to active problems and buying intent, improving relevance, filtering out poor-fit leads, and increasing conversion rate.
Ad Copy & Creative
Lead generation fails without accurate data.
We implement robust Google Ads and GA4 conversion tracking to measure real enquiries, train Google’s AI correctly, and make optimisation decisions based on lead quality, not guesswork.
Comprehensive Conversion Tracking
If Google Ads feels expensive, inconsistent, or full of low-quality leads, this page is for you.
This service is designed for businesses that:
Rely on inbound leads to drive revenue
Already use (or plan to use) Google Ads seriously
Care about lead quality, not just volume
Want predictable performance instead of guesswork
If lead generation is critical to your growth, this Google Ads system is built for you.
Who Is This Google Ads Lead Generation Service For?
Professional, Expert & Service-Based Businesses
High-Intent Leads Where Quality Matters More Than Volume
This service is built for businesses that rely on qualified enquiries, not mass traffic.
We work with professional and expert-led services where Google Search is a key decision channel, including:
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Consultants and advisors
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Legal, accounting, and financial services
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Mortgage brokers, loan specialists, and insurance-related services
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Recruitment, staffing, and talent agencies
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Specialist service providers selling expertise, not products
If your clients search on Google before speaking to anyone and lead quality directly impacts revenue this Google Ads system is designed for you.
B2B, SaaS & High-Consideration Business Services
For B2B and SaaS companies, Google Ads only works when it captures serious buying intent.
We help:
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B2B service providers
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SaaS and software-led businesses
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Tech-enabled solutions with clear use cases
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Agencies and platforms selling high-consideration services
Our Google Ads approach focuses on capturing users who are actively researching solutions, comparing providers, or preparing to make a decision , generating qualified opportunities, not top-of-funnel noise.
Local, Home Service & Location-Based Businesses
Urgent Searches That Turn Into Real Jobs
Google Ads is one of the strongest lead generation channels for location-based intent.
We generate leads for:
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Home services and trades
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Property services and maintenance companies
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Local service providers operating in specific regions
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Businesses where speed, urgency, and relevance matter
By targeting high-intent, location-based searches, we help convert immediate demand into real calls and enquiries, while filtering out low-quality or price-only shoppers.
Healthcare, Wellness, Education & Growth-Driven Brands
Trust-Driven Enquiries, Not Casual Browsers
This service is also built for industries where trust, intent, and decision-making play a critical role.
We support:
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Private clinics and healthcare providers
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Wellness, therapy, and specialist care services
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Education providers, training companies, and coaches
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Mentorship, certification, and high-value learning programmes
Our Google Ads systems are designed to attract users who are actively searching for help, solutions, or transformation resulting in serious enquiries, not curiosity sign-ups.
Our Process: How We Build Google Ads Lead Generation Systems
01 Audit & Lead Goal Alignment
We review your Google Ads account, market demand, and funnel to identify what’s hurting lead quality. We define clear lead goals and success metrics so performance is measured by qualified enquiries, not clicks.
02 AI Signal & Conversion Setup
We configure GA4, enhanced conversions, consent mode v2, and lead tracking to feed Google’s AI the right optimisation signals, allowing it to prioritise quality over volume.
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03 Ad Copy & Landing Optimisation
We write intent-matched ad copy and optimise landing pages to improve relevance, Quality Score, and conversion rate while filtering out low-intent users.
04 Controlled Campaign Launch
Campaigns launch with controlled budgets and structured learning phases so Google can learn efficiently without wasting spend on poor-quality traffic.
05 Ongoing Optimisation & Review
We continuously review search terms, lead quality, and performance data, making data-driven adjustments to improve efficiency and consistency.
06 Scaling & Expansion
Once performance is stable, we scale budgets, expand high-intent keywords or locations, and layer remarketing while protecting lead quality.
Achieving Growth
Google Ads Lead Generation for Businesses Struggling With Lead Quality, Scale, or Consistency
We’re InSo, a digital performance marketing agency confirmspecialising in Google Ads lead generation.
We help businesses turn Google Search demand into qualified, sales-ready leads not just clicks, traffic, or vanity metrics.
If your Google Ads are expensive, inconsistent, or generating low-quality enquiries, this page is for you.
Google Ads doesn’t stop working
most campaigns stop scaling because they’re not built to optimise for lead quality.
We design Google Ads performance systems that align intent, conversion signals, and landing experience so results improve over time, not decline.
