This Super 24/7 Awareness Top Funnel Strategy I developed, Helped My B2B and D2C Clients Build Authority & Trust, 2-5x +ROAS. Compound like Warren Buffet but in Digital Marketing

So Most brands are stuck in a Rat RACE (Bottom Funnel):

👉 Launch an ad

 👉 Push an offer

 👉 Hope someone bites

But here’s the reality: People don’t buy from brands they don’t know or trust anymore. Especially in 2025, where attention is fragmented and competition is aggressive. Go to the supermarket or Youtube (ADs) and see how many brands are selling the SAME product or service.

That’s why I’ve developed a new strategy called the Super 24/7 Awareness Campaign in this Founder Economy for myself and my agency clients and it’s completely changed how we approach social organic & paid media.

Let me break it down. 👇

What is a Super 24/7 Awareness Campaign?

It’s not about making sales nor lead gen,. Stop thinking about short-term wins.

It’s about being everywhere like Coca Cola in the early days, consistently showing up across Meta’s platforms with honest real valuable, personal, trust-building content that warms up your audience before you ever ask them to click or convert. 

Think of it like this:

Instead of being a stranger trying to sell on the street market

 You become the familiar face that people respect, recognize, and follow.

Here's How We Run It (Step-by-Step):

Build a Warm Custom Audience

 We target people who have already engaged : viewed your videos, visited your site, or interacted on Instagram/Facebook.

Create Multiple VISUAL FIRST Content Formats (Ideally Video then Image)

 🎥 Value: Talking head videos (introducing you, company, product / service)

 📸 Explainer: Behind-the-scenes from client projects Or Use Case Example 

 📈 Result: Case Study, Customer Review, UCG 

 💬 Call to Action: Why people should Buy or Use your service right now

Set a Modest Daily Budget

 Even £1-5/day can go far when the objective is awareness. The goal is high frequency with low cost : so people see your face 3–5x/week.

Rotate Creatives Weekly

 Keep it fresh. Update with new angles, stories, or client success snippets. Stay top-of-mind without fatiguing the audience.

💰 The Long-Term ROI & ROAS Payoff

Most brands (and even some agencies) make the mistake of only tracking immediate results from ad spend.

But here’s what we consistently see from brands that commit to this strategy:

Lower CPAs over time: Warm audiences convert faster and cheaper

Higher ROAS on conversion campaigns: We've seen 2x–5x ROAS improvements once audiences are warmed through my strategy

Faster funnel velocity: Time from first touch to sale shortens significantly

Organic uplift: Increased search volume and brand DMs from people who “just kept seeing you everywhere”

💡 For one lifestyle brand we worked with, their ROAS went from 1.7x to 4.8x in 60 days , without changing the conversion campaign.