To Digital Marketer,Is that You? Your Ads Are Dying, and So Is Your Funnel

Let’s be real.

📉 CPMs are up

 📉 CACs are climbing

 📉 Your creatives burn out fast

If your TikTok or Meta ROAS is crashing - it’s not the algorithm.

 It’s your strategy.

Performance marketing isn’t plug-and-play anymore. Every scroll is a battle for attention.

Here’s how to fix it:

People buy transformations, not products.

Your ad is their first step, not the sale.

Here’s a 3-step fix:

Match the Awareness Stage

Don't sell to people who don’t know they need you.

 → Problem-aware: Emotional hooks & UGC

 → Solution-aware: Proof & comparisons

 → Product-aware: Urgency & offers

Win the First 3 Seconds

 Stop the scroll.

 → Use hooks: bold questions, raw UGC, mini-stories

Build for the Funnel

 Not every ad should sell.

 → TOF: Educate

 → MOF: Retarget

 → BOF: Close hard

Create like a storyteller.

Think like a psychologist.

Optimize like a scientist.

That’s how you turn the funnel back on in 2025.

Activate to view larger image,